Core Innovations Lab – Measurable Marketing for Pool Builders
Core Innovations Lab

Marketing that keeps your pool business booked—even through the off-season.

You design and build spaces people dream about. We make sure the right clients find you first—with marketing that turns searches into signed projects and proof you can actually see.

See How We Get Results

Trusted for measurable results:

Google Business Profile Experts Local SEO for Home Services High-Performance Web Design Transparent Monthly Reports

The Reality No One Talks About

You pour excellence into every project—but your marketing keeps leaking leads.

Your marketing should do the same.

You build trust with every client.

  • Paying for "leads" that ghost or never mention your company name.
  • Agencies treating pools like another "home service" instead of a high-value investment.
  • Competitors with cheaper builds ranking higher in Maps and search.
  • Gorgeous websites that load slow, track nothing, and bring no measurable ROI.
  • Locked contracts and accounts you don’t own.

Why Pool Companies Choose Core Innovations Lab

We don’t sell clicks—we build credibility and consistency.

Verifiable Metrics

We measure what matters. Every call, form, and inquiry is tracked, recorded, and attributed. You’ll know exactly which page or ad brought it in.

Seasonal Strategy

We build by service and by season. Installations, remodels, maintenance, and automation upgrades each get their own optimized coverage.

Premium Design

We design for desire. Fast, elegant websites that showcase your craftsmanship, drive inquiries, and win premium clients.

Authority Building

We help you stand out. From Google Maps visibility to photo SEO, review growth, and mobile-first UX—every detail builds authority.

Real Reporting

We prove performance. Real reports every month—no jargon, no fluff—just visibility, calls, and ROI you can verify.

With Core Innovations Lab, your marketing becomes as polished and reliable as the pools you build.

What You Get

We focus on three things that grow your business predictably:

1

A Website That Converts

Built for speed, clarity, and credibility. Tap-to-call, project photo galleries, schema markup, and design that attracts high-value buyers.

2

Local Visibility That Wins

Optimized Google Business Profile, service pages, and review velocity that push you into the top three—across all your key cities.

3

Reporting You Can Trust

Monthly reports that show exactly where calls came from, what keywords are ranking, and how your visibility is growing—so you can see progress, not promises.

See Real Client Reports

Proof That Speaks for Itself

Trusted by pool companies who turn backyards into resort spaces:

AquaVista Pools BlueHaven Designs Summit Outdoor Living PureWave Pools Infinity Edge Builders

“We finally understand what’s working. Calls, form fills, rankings—all right there in the reports. Bookings are up and we’re tracking every lead.”

— Owner, AquaVista Pools

How We Deliver Results

We follow a clear, auditable process—no hype, no hidden steps.

Our 5-Step Audited Process

  • 1

    Audit & Setup

    Review your site, GBP, and performance data to establish a clear baseline and strategy.

  • 2

    Rebuild & Optimize

    Fix what’s broken, redesign for conversion, and optimize every service page for performance.

  • 3

    Expand & Rank

    Add location pages, optimize project photos, and build review velocity to dominate local search results.

  • 4

    Track & Report

    Record every call, monitor every page, and send monthly proof of results with no jargon or hidden metrics.

  • 5

    Refine & Scale

    Identify new opportunities, improve visibility, and grow ROI month over month for sustained success.

Imagine This: Six months from now

  • You’re ranking top 3 for “pool builder {city}” and “pool remodel {city}.”
  • Your calendar’s booked with profitable installs—not just cleanings.
  • You open reports that show every call, click, and keyword.
  • You know what’s working—and what to scale next.

Frequently Asked Questions

Q: Do you help both builders and maintenance companies?

Yes. We structure campaigns to drive installs and remodels while maintaining steady service call flow.

Q: How soon do results show?

You’ll see early movement in 4–6 weeks, with strong visibility gains typically showing from 8–12+ weeks.

Q: Can you optimize our project photos for SEO?

Absolutely. We handle captions, EXIF data, and structured markup so your stunning visuals build genuine search authority.

Q: Who owns my accounts?

You do. Website, domain, Google Business Profile, analytics, and tracking tools all stay 100% under your control forever.

Risk-Free Partnership

  • No long contracts—you stay because it’s working.
  • Every dollar accountable—through verifiable data.
  • Transparent fixing—if performance dips, we fix it openly.

With Core Innovations Lab, you’ll never have to “hope” marketing is working—you’ll see it in every report.